Trade Mark Basics for UK Startups
What a trade mark protects, how to search the register and when to speak to an attorney.
A registered trade mark gives you the exclusive right to use a name or logo for specific goods and services. This article is general information, not legal advice.
What can be registered
Names, logos, slogans and some other signs, provided they are distinctive and not merely descriptive. "Fast Accounting" for accountancy services would struggle.
Search first
Before you invest in a name or logo, search the Intellectual Property Office register using the official trade mark search. Look for similar names in similar classes, not just identical ones.
Classes
Trade marks are registered in classes covering types of goods and services. Software, financial services and clothing are all different classes. You pay per class.
How to apply
Applications are made through the IPO. The government's guide to registering a trade mark explains fees and steps. Many founders apply directly. For anything contentious, a trade mark attorney is worth the fee.
Timing
Check availability before a brand project starts and file once the name and logo are settled. It is painful to rebrand after launch because of a conflict.
Beyond the UK
A UK registration only protects you in the UK. If you plan to trade abroad, ask an attorney about international routes.
Related reading
See the logo design process for where legal checks fit.
For our shortlist of agencies, see Top 10 Branding Agencies for Startups in the UK at https://bestbrandingagencyforstartups.co.uk/.
